What is NO MORE?
NO MORE is a public awareness and engagement campaign focused on ending domestic violence and sexual assault. Using its signature blue symbol to increase visibility and foster greater dialogue, NO MORE seeks to break social stigma, normalize the conversation around domestic violence and sexual assault, and increase resources to address these urgent issues. NO MORE is aligned with hundreds of organizations working at the local, state and national levels on prevention, advocacy, and services for survivors.
What is NO MORE’s history?
The idea for NO MORE was sparked in 2009, in recognition that despite the significant progress made in the visibility of domestic violence and sexual assault, these problems affecting millions remain hidden and on the margins of public concern. Hundreds of representatives from the domestic violence and sexual assault prevention field came together around the idea that an overarching symbol, uniting all people working to end these problems, could have a dramatic impact on the public’s awareness.
According to the Avon Foundation for Women’s 2013 NO MORE Study, 60% of Americans know a victim of either domestic violence or sexual assault, or both, yet two out of three Americans have not discussed this problem with their friends, and three out of four parents have never discussed it with their children. NO MORE aims to change that, and our data tells us that increased conversation is the key to change: in the NO MORE Study, two-thirds of Americans say that if we talk more about domestic violence and sexual assault, it would make it easier for them to help the victims.
The signature blue “vanishing point” evolved from the concept of zero – as in zero incidences of domestic violence and sexual assault. It was inspired by Christine Mau, a survivor of domestic violence and sexual abuse who is now the Director of European Design at Kimberly-Clark. The symbol was designed by Sterling Brands, and focus group tested with diverse audiences across the country who agreed that it was memorable, needed and important.
Who is behind NO MORE?
Every major national domestic violence and sexual assault organization in the U.S. – from men’s groups, to groups that help teens and young people, to organizations serving women of color, and those who focus on families and children – all of them and more are behind NO MORE.
View the complete list of organizations here.
What Will NO MORE do?
The first unifying symbol to express support for ending domestic violence and sexual assault, NO MORE is available to anyone who wants to engage in normalizing the conversation around these issues and help end domestic violence and sexual assault.
- NO MORE will be everywhere – on websites, t-shirts, billboards and other public spaces.
- Organizations and corporations, large and small, will embrace this symbol as part of their own communications.
- When domestic violence or sexual assault makes media headlines, NO MORE will be tweeted, discussed on Facebook, shared on Instagram, Pinterest, Tumblr, and posted on billboards and in classrooms, offices and grocery stores across the country.
NO MORE will help end the stigma, shame and silence of domestic violence and sexual assault, while helping to increase funding for prevention efforts. Like the red ribbon did for HIV/AIDS, NO MORE will directly challenge the mindset and behaviors that lead to this violence.
Get the symbol today and start showing your support.
Why Should I Care?
The next time you’re in a room with 6 people or discussing important issues with your family, think about this:
- 1 in 3 women and 1 in 4 men experience violence from their partners in their lifetimes.
- 1 in 3 teens experience sexual or physical abuse or threats from a boyfriend or girlfriend in one year.
- 1 in 5 women are survivors of rape.
- 1 in 2 women and 1 in 5 men have experienced some form of sexual victimization in their lives.
- 1 in 4 women and 1 in 6 men were sexually abused before the age of 18.*
These are not numbers. They’re our mothers, fathers, brothers, sisters, children, co-workers, neighbors and friends. They’re the person you confide in most at work, the guy you play basketball with, the people in your book club, your poker buddy, your teenager’s best friend – or your own teen. If we talk about these issues the silence and shame can end for good.
*Looking for the citations for these stats? Click here.
How Can I Help?
There are endless ways you can help spread the word about NO MORE.
Say it: Learn about these issues and talk openly about them. Break the silence. Speak out. Seek help when you see this problem or harassment of any kind in your family, your community, your workplace or school. Upload your photo to the NO MORE gallery and tell us why you say NO MORE.
Share it: Help raise awareness about domestic violence and sexual assault by sharing the NO MORE symbol and message. Share the PSAs. Download the Tools to Say NO MORE and share NO MORE with everyone you know. Facebook it. Tweet it. Instagram it. Pin it. Talk about it with those in your life.
NO MORE CALLS ON ALL OF US TOGETHER TO END THE SILENCE AND SPEAK OUT AGAINST THE VIOLENCE EXPERIENCED BY PEOPLE OF ALL GENDERS, RACES AND ETHNICITIES, AND AGE GROUPS. WILL YOU JOIN US? WILL YOU STAND UP AND SAY NO MORE TO VIOLENCE AND ABUSE IN OUR WORLD?
NO MORE PSA CAMPAIGN “EXCUSES” :15
NO MORE PSA CAMPAIGN “ANTHEM” :60
NFL Players for NO MORE – Speechless :30 Take 1
NFL Players for NO MORE – Speechless :30 Take 2
NO MORE PSA: “Speechless” :30 – Hilary Swank
NFL PLAYERS SAY NO MORE TO DOMESTIC VIOLENCE & SEXUAL ASSAULT IN NEW PSA
On Thanksgiving Day, a preview of a new “Speechless” series of NO MORE PSA will airing during NFL broadcasts (on CBS in 1st half at about 1:45 pm EST, on FOX during halftime about 6:10 pm EST, and on NBC at the end of 3rd quarter about 11 pm EST) featuring current and former NFL players who are so moved by the content of the shoot that they were rendered speechless. These spots weren’t written. Rather, they show what happened between the takes, behind the scenes—the raw, powerful emotions that these issues raise. They are designed to shed light on how difficult it is for all of us to talk about domestic violence and sexual assault which remain taboo, hidden and painful subjects. And they reveal the depth to which we are all affected by these crimes. Most of all, they urge us to start a conversation about domestic violence and sexual assault with friends and loved ones.
Entitled “Speechless” the newest domestic violence and sexual assault PSA series from the NO MORE movement, is a raw, unscripted and powerful video collection featuring more than a dozen athletes and celebrities. The spots are stark and spare both visually and in terms of the use of only ambient sound. This Thursday’s preview with NFL players heralds the release of the full series of “Speechless” PSAs, on Dec. 4, 2014.
“Speechless” was not written. Rather the content was an unexpected byproduct of the other scripts previously aired. It was designed to shed light on how difficult it is for all of us to talk about domestic violence and sexual assault which remain taboo, hidden and painful subjects. These spots reveal the depth to which we are all affected by these previously unspeakable issues. They urge viewers to start a conversation about domestic and sexual violence with friends and loved ones.
The NFL players who participated did so not only as athletes, but as concerned fathers, brothers and men. They have joined the NO MORE movement to call attention to these urgent issues in a new way. Several had personal experiences with the issues, including former New York Jets running back Curtis Martin, Indianapolis Colts tight end Dwayne Allen and Pittsburgh Steelers cornerback William Gay whose mother was killed by an abusive partner.
The NO MORE PSAs are the result of an unprecedented collaboration of celebrities, athletes, corporations, foundations and service providers who have donated their resources to bring these hidden issues into the public eye in a way that has never been done before. They were developed pro bono by Rachel Howald at the global ad agency Y&R (Young & Rubicam), produced by the Joyful Heart Foundation; Viacom’s social responsibility umbrella Viacommunity and Viacom Velocity; directed by Joyful Heart Foundation founder Mariska Hargitay, actors Tate Donovan and Blair Underwood; and photographed by renowned celebrity photographer Timothy White.
Since October 23rd, NO MORE PSAs featuring NFL players have been airing each week during NFL broadcasts reaching more than 26.5 million people to date. The original NO MORE PSAs launched in September 2013 and have since aired more than 39,000 times nationwide, in addition to being shown during the past 12 weeks of NFL game broadcasts.
WHY? According to the Centers for Disease Control and Prevention, more than 1 in 3 women 1 in 4 men in the United States have experienced rape, physical violence, and stalking by an intimate partner in their lifetime. Twenty four people every minute – more than 12 million women and men – are victims of physical violence, rape and stalking from their partners in one year.
The 2013 “NO MORE Study,” commissioned by the Avon Foundation for Women reveals that despite the vast numbers impacted by these crimes, people are not talking about them. Three out of four (73%) parents have not had a conversation about domestic violence or sexual assault with their children.
Simply starting a conversation about these issues can help – as 64% of Americans say if we talk more about domestic violence and sexual assault, it would make it easier to help someone.
NO MORE is helping to get the conversation started.
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Filed under: Politics | Tagged: Baltimore Ravens, Behavior, bullying, Coercion, Contact order, Cyberbullying, Dallas–Fort Worth metroplex, Domestic violence, Sexual abuse, Violence against women | Leave a comment »