#UniteBlue: Whats It All About And How To Get Involved

By Jueseppi B.







Awhile ago I started seeing the above logo appearing all over Twitter AVI’s attached to Twitter users accounts. I was curious, and wanted to ask what this logo meant and what exactly it was all about. I got sidetracked and busy blogging and soon forgot all about this curiosity.


Recently I met a like minded Tweep on Twitter and she hooked me into what the logo meant and how it protected us like minded Liberals from an ongoing attack from “The TeaTardedRepubliCANT Pseudo-Freudian Psycho-Sexual Secret-Whore Pro-caucasian Pro-Racist Anti-LGBT Anti-Feminist Reich Wing GOPretender Conselfishservative NRAsshole-Gun Loving Nut Bag racist white supremacist caucasian Party members” who were using Twitter to silence our collective voices.


Here is the rundown as it has been explained to me:


Racist GOPretender, Todd Kincannon, a former top GOP official in South Carolina, wants to silence any and all Liberal/Left leaning Twitter accounts, and that accounts user, by reporting them as spam. They block us Liberals by using a “SpamBlocker” option to get all Liberal‘s Twitter accounts suspended.


To counteract this chickenshit attempt at stopping the Left from being heard on Twittwr, Mr. Zach Green, who is the founder of UniteBlue.com and the CEO of 140elect, created #UniteBlue. #UniteBlue is a campaign to combat the “SpamBlocking” of Twitter accounts used by Liberals. To “SpamBlock” a Twitter account with under 3000 followers, all Todd Kincannon’s group of thugs had to do was report you once as a spam account. Twitter would suspend that account for as long as Twitter saw fit.


If your Twitter account is over 3000 followers, it then takes a lot more ( A LOT MORE)  spam reports to block a Twitter account. Mr. Zack Green came up with the idea to build a Liberal community by adding the #UniteBlue logo to your Twitter AVI (photo) and this way we could readily identify all who were of a like mind and band together to follow one another to drive our Liberal follow numbers up over 3000, which would make it unnecessary for a Todd Kincannon groupie to report that Twitter account, as spam, thus avoiding suspension, and silencing another Liberal voice.



Here’s the official UniteBlue.com mission statement:





Who am I? Why am I here?

The Left has been energized, now they need to get organized. Strong relationships are the foundation of grassroots organizing. Yet finding fellow progressives who are truly interesting and engaged is a difficult process on Twitter. It’s easy to find national voices, television personalities, and celebrities. But what about real people organizing for collective action in their communities? Even more difficult: finding people near you. We’ve been asked again and again, how do I find supporters in my state? If we’ve learned anything over the years, it’s this: listen to the people and give them what they want.



How does the site work?

When you log into UniteBlue, we look up all of the accounts you follow on Twitter. We then present a suggested list of Twitter accounts that you are not already following. You can select the accounts you want to follow, up to 50 a day in the current version, and then ask us to follow them for you. You can also find Twitter accounts by state to follow.



Where do all the Twitter accounts displayed on the site come from? Will you be adding to this list?

We use a set of advanced heuristics and artificial intelligence techniques to scan the Twittersphere for the most politically active accounts on the left. We then rank them based on a sophisticated algorithm involving their account statistics, following and tweeting patterns, and words they use to describe themselves. To make sure the people we select are really on the political left, we then review all of the accounts by hand. The result isn’t perfect, but it’s pretty impressive. We believe this is the largest and most carefully selected list of progressives and Democrats available for Twitter. We’re not stopping here, however. We have an ongoing program to grow this list on a regular basis. We think we can add people faster than you can follow them.



How do you order the suggested follows, and what is that number in blue on everyone’s avatar?

Our goal is to increase the visibility of the most effective tweeters for the left. To make that possible we have created our own ranking system for progressives and Democrats that we call BlueRank. This measurement sorts suggested follows on a range of numbers that include how often they retweet Democratic incumbents, and the number of left political hashtags they use in tweets. BlueRank is a percentile rank, meaning that a score of 100 is in the top 1% of all the accounts we track, and a score of 50 is about average. Each account’s avatar has its BlueRank displayed in the lower left corner in blue. If you hover your cursor over a suggested follow account, you will see a breakdown of all the factors used to calculate that user’s BlueRank. Really geeky, social media types can get more details on this ranking system.



Is this site free? Will there be a paid version with more features?

The current version of UniteBlue.com is completely free and a robust set of features will remain free forever. We have a lot of enhancements planned for the future, and some of those new features will require a very fair payment. Follow our Twitter account for updates on site improvements.



This is really cool. Can you provide a custom version of these tools for my political campaign or non-profit?

We sure can. As long as your politics leans left, we’re eager to help out. You can find details about our campaign services on Zach’s blog, 140elect.com.



How can I contact you directly?

Zach Green is the founder of UniteBlue.com and the CEO of 140elect. You can reach him at uniteblue@gmail.com.





by ZACH GREEN on MAY 10, 2012



Welcome to our guide to effective political tweeting, with real examples from the 2012 election. The secrets revealed here will help you write tweets that motivate thousands of people to become active supporters and spread your message. Whether you’re an activist, part of a campaign or non-profit, or a reporter, this blog will be your guide to political activism and campaigns on Twitter. We keep adding to this list, so bookmark this page and watch this space, or subscribe to our RSS feed. If you need help putting these secrets to work for your campaign, check out our consulting services page or contact us.



  1. Understand the power of 140 characters.
  2. Sound like a human. Be succinct & funny.
  3. Limit Tweets to a single idea.
  4. Avoid status updates.
  5. Each Tweet must stand alone.
  6. Use between 85-130 characters.
  7. Don’t start public tweets with “@”.
  8. Give them something good to Tweet.
  9. Give them something to retweet.
  10. Measure twice, Tweet once.
  11. Never use more than one link per tweet.
  12. Parody accounts are caricatures.
  13. Host Twitter events on your website.
  14. Use retweet count to test messaging.
  15. Maximize reach on Mondays and Fridays.
  16. Tweet between 10-7 PM EST.
  17. Use #FollowFriday to show recognition.
  18. Don’t Tweet like teenagers text.
  19. Promote Tweets to combat parodies.
  20. Prepare new account launches early.
  21. Don’t feed the Trolls, just Block.
  22. Hashtags will be co-opted.
  23. Twitter Trends favor novelty over popularity.
  24. Plan a Twitterbomb at a set time.
  25. Use Direct Messages to spark Twitterbombs.
  26. Do not engage #TGDN accounts.



Since the end of 2010 we have been involved with every aspect of the presidential election on Twitter.  In the coming weeks we will be launching a new project that makes it possible to find, follow, and connect with Democrats locally.



This is a grass roots campaign to Unite Blue minded people all over America, starting with Twitter. Remember…#UniteBlue.






























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