By Jueseppi B.
Small Business Saturday: Make it Yours
Uploaded on Sep 30, 2013
Small business owners who participated in Small Business Saturday show you how they attracted customers and created buzz on the day to drive results in 2012. For even more ideas to help promote your business on Small Business Saturday this year, go to ShopSmall.com
This year, Small Business Saturday is on November 30th. Shop Small.
Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.
American Express publicized the initiative using social media, advertising, and public relations. At least 41 local politicians and many small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag is used in a manner similar to #FollowFriday to highlight favorite local businesses.
|Small Business Saturday|
|Observed by||United States|
|Date||Last Saturday in November|
|2012 date||November 24|
|2013 date||November 30|
|2014 date||November 29|
Small Business Saturday Nov 30: Coffee and Community
Published on Nov 4, 2013
When you shop at small businesses in your neighborhood, you help support all the things that make community great. November 30 is Small Business Saturday, so get out and shop small. ShopSmall.com
Small Business Saturday, which falls the day after Black Friday on November 30, is in its fourth year. Though it’s relatively young, it’s already made a major impact: Norins says 100 million consumers shopped last year’s Small Business Saturday, spending $5.5 billion at small stores.
For businesses looking to get in on the fun, Norins has three tips for Small Business Saturday success:
No. 1: Visit ShopSmall.com.
On website ShopSmall.com, Norins says there are free marketing materials, including a Small Business Saturday logo and free email templates. Small businesses that are also AmEx merchants can register as official participants, putting themselves on the American Express Small Business Saturday map online.
No. 2: Spread the word.
Aside from sending out an email blast, Norins says small business owners should play up the event on social media and with signs in and outside of their stores. “There’s a tremendous amount of momentum around shopping small,” says Norins.
No. 3: Offer something special.
While small businesses generally can’t offer the steep discounts available at big-box retailers and department stores, Norins says many business owners are trying to provide some incentive to customers.
According to the survey, 67% of participants will offer discounts on Small Business Saturday, and 36% will offer coupons for future offers or discounts.
No. 4: Make it festive.
Small Business Saturday is all about celebrating small shop owners, so Norins suggests making the day really feel like a party. Music, food, decorations – all of these are great strategies to make a store “pop.”
Additionally, many small business owners are banding together to increase traffic. Thirty-nine percent of participants are collaborating with other small businesses for a community event to promote Small Business Saturday.
03:02 PM EST
This Saturday, November 30th, I will join a number of White House and Cabinet Officials, along with millions of Americans around the country, in paying tribute to small businesses, which drive our economy, and help to define the spirit of our communities.
I will be spending Small Business Saturday in Chicago, to start on my holiday shopping, and reacquaint myself with the small businesses lining my hometown streets, and breathing life into my neighborhood.
There is of course, no need to wait for Small Business Saturday to enjoy the local delicacies and the unique goods being sold in our communities. It can be a concerted effort throughout the year, and an ongoing priority for all Americans. The President certainly sees it that way, and has made support for small business a top priority every day he has spent in office.
Small businesses are the engines of our economy, and the key to creating jobs for hard working Americans. That’s why President Obama has signed 18 direct tax cuts for small businesses, bolstering their growth, and providing credits for new equipment, and the hiring of veterans and unemployed workers. His Administration has supported over $93 billion in lending to more than 166,000 small businesses nationwide. President Obama has worked to expand and speed up payment on government contracts to small businesses. The Obama Administration hasrepealed the last Administration’s rule requiring that the IRS withhold 3 percent of contractors’ income. And the passage of the Small Business Jobs Act in 2010 created the Small Business Lending Fund and the Small Business Credit Initiative to help small businesses gain access to capital, and begin creating jobs in their communities.
All of these efforts, when combined with the everyday support of consumers who choose to shop at local and family owned stores, will help America’s small businesses continue to thrive.
It is more important than ever that we all do our part to recognize and reward the entrepreneurial spirit which has defined our country for centuries. Small businesses have always served as anchors in our communities, providing jobs, unique goods and services, and support for valuable neighborhood organizations. When we spend our hard earned money to support the dedication and commitment of our neighbors and their businesses, everyone wins.
Please join me in “shopping small” this Saturday, and be sure to keep an eye out this weekend for more on the Administration’s efforts to highlight Small Business Saturday.